THE TIME IS SILK:NOW

 

Silk:Now is the data-driven, agile PR, performance, and social marketing department of Silk Relations. It combines AI optimization, paid social, influencer activations, and measurable business impact:

  • Data-Driven PR (LLM & SEO): PR and content strategies optimized for AI search engines (LLMs) and SEO to secure top rankings for relevant trends.

  • Business Impact: A clear focus on hard performance metrics such as conversions, ROAS, and leads.

  • Full Funnel Integration: The seamless fusion of PR, paid social, marketing, and sales for highly effective D2C activations.

  • Data, Agility & Paid Social: Real-time management and scaling of content and influencer assets via paid social to achieve maximum, measurable results.


CASE STUDY: Vinted Book Talks

Client: Vinted
Talents: Sophie Passmann, Tara-Louise Wittwer, Samuel Benke
Core Strategy: Multi-Vertical Approach & Silk:Now (Content Production & Paid Support)

 

The Concept

The goal of the campaign was to expand Vinted's brand perception beyond the traditional fashion context. Through a multi-vertical approach at the intersection of literature and the zeitgeist, we established Vinted in a new cultural environment. At the heart of the content production: bestselling authors Sophie Passmann and Tara-Louise Wittwer, hosted by Samuel Benke.

The execution

The campaign was executed as a full-service project by our unit:

  • Silk:Now Content Production: We managed the entire in-house production. The objective was to create high-quality, relatable video content that authentically captures the synergy between the world of books and the Vinted spirit.

  • Paid Support: To maximize the impact of the organic content, Silk:Now managed a targeted paid media push. This ensured optimal distribution and maximum visibility within the relevant target audiences.